410 target contacts across 5 channels. Two-phase strategy: pre-NPN relationship building, post-NPN sales activation. Projected $140K CAD/yr net revenue (most likely scenario).
Canada requires a Natural Product Number (NPN) before any supplement can be legally sold. The strategy is therefore split: Phase A builds the partnership pipeline while NPN is in process; Phase B activates sales the moment approval lands. Naturopathic doctors are the strongest channel, and Fullscript (a Canadian company) is the single highest-leverage platform.
Fullscript is Canadian (Ottawa HQ). Once listed, instant access to ~15,000–25,000 Canadian practitioners. Near-monopoly platform after absorbing Wellevate (Oct 2023). NDs already use it daily.
No dominant Canadian brain supplement brand targeting ADHD/focus. First-mover advantage is wide open.
CHADD Canada has dissolved. CADDAC is the replacement, creating new partnership openings with the only national ADHD charity.
BC adult ADHD diagnoses 4x increase (2013–2023, Lancet data). Ontario ADHD prescriptions +157% (2015–2023, ICES data). Diagnosis rates are accelerating.
28+ week median public healthcare wait drives patients to private options and self-management — exactly where supplement recommendations happen.
Women now 60% of new post-pandemic diagnoses — aligns strongly with Brainzyme®'s audience.
Unlike the US (where FDA registration is a notification), Canada requires pre-market approval via a Natural Product Number. No NPN means no legal sales, no Fullscript listing, no health claims, and products seized at the border.
Selling without NPN = illegal. Products can be seized at the border by CBSA.
Timeline: 60–310 days depending on classification (Class I–III).
Bilingual labelling required: English + French Product Facts Table compliant with Health Canada requirements.
NPN also required for Fullscript listing — the single highest-leverage action for Canada.
Current status: FDA registered, UK Public Authority registered. Canadian NPN application in process.
A growing ADHD population, fragmented care system, strong naturopathic infrastructure, and a Canadian-built practitioner platform create a natural entry point for Brainzyme®.
Massively under-diagnosed. 4–6% adult prevalence. Diagnosis rates accelerating post-pandemic.
BC adult ADHD diagnoses quadrupled 2013–2023 (Lancet published data).
Ontario ADHD prescriptions surged 157% between 2015–2023 (ICES data).
Public healthcare wait drives patients to private options and self-management tools.
Deeply embedded supplement dispensary culture. Supplement recommending is core practice.
Canadian company (Ottawa HQ). ~15,000–25,000 Canadian practitioners. Near-monopoly platform.
Post-pandemic, women now represent 60% of new ADHD diagnoses — core Brainzyme® audience.
No Canadian brain supplement brand targets ADHD/focus. First-mover advantage is wide open.
| Metric | Figure |
|---|---|
| Canadian ADHD population | ~1.8M |
| Licensed Naturopathic Doctors | ~3,000+ |
| Psychiatrists | ~4,770 |
| Psychologists | ~19,500 |
| Fullscript Canadian practitioners (est.) | ~15,000–25,000 |
| Private ADHD clinics (B&M) | ~50–80 |
| Major virtual ADHD platforms | 8–12 |
| ADHD coaches (est.) | ~150–300 |
| Median public wait time | 28.6 weeks |
| ADHD assessment cost (private) | $1,800–$4,500 CAD |
Channels ranked by viability, regulatory readiness, and expected ROI. Tier 1 channels should receive immediate attention (pre-NPN relationship building). Tier 4 channels are deprioritised.
Every partnership sale flows through the same unit economics. $53 CAD average purchase price, 30% partner margin, 12% tax. Net to Brainzyme: $30.74 per purchase.
Published data on patient volumes per partner type. These are the starting pool from which conversion rates are applied.
| Channel | Base Population Per Partner | Source | Confidence |
|---|---|---|---|
| Private ADHD clinics (B&M, small) | ~50 patient visits/month | Inferred from assessment duration (2–4 hrs) + 2–5 staff | Medium |
| Private ADHD clinics (virtual, high-vol) | ~300 patient visits/month | Frida: ~20K/3yrs = 550/mo; Adult ADHD Centre: ~12K/7yrs = 140/mo. Midpoint. | Medium |
| Naturopathic doctors | ~120 patient visits/month | PMC529271 (2004): ~30 visits/week x 4 weeks. AANP data corroborates. | High |
| ADHD coaches | ~12 active clients | ICF Global Coaching Study 2023: 12.2 avg clients per coach | High |
| Support groups (CADDAC etc.) | ~25 attendees/meeting (monthly) | Virtual groups tend larger (15–50). Using midpoint. | Low |
Recommendation rates and purchase rates combined to produce a per-channel conversion figure. Canadian rates are slightly lower than US due to regulatory caution and NPN pre-regulatory status.
| Channel | Recommendation Rate | Purchase Rate | Combined | Basis |
|---|---|---|---|---|
| Private ADHD clinics | 10% | 25% | 2.5% | Lower than US due to regulatory caution + no NPN yet |
| Naturopathic doctors | 47% | 50% | 23.5% | PMC 300,483 visits study. NDs are natural recommenders. |
| ADHD coaches | 50% | 15% | 7.5% | Low confidence. No published data. Coaches inform, don't prescribe. |
| Support groups | 100% | 12% | 12% | FMCG sampling benchmarks adjusted down for Canada |
Base population multiplied by combined conversion rate. Naturopathic doctors are the standout channel at 28 purchases/month per partner.
| Channel | Base Pop. | x Combined Conversion | = Purchases/Mo | Notes |
|---|---|---|---|---|
| ADHD clinics (small B&M) | 50 | 2.5% | 1.3 | Conservative. NPN pre-regulatory dampens recommendation. |
| ADHD clinics (virtual, high-vol) | 300 | 2.5% | 7.5 | Frida, Adult ADHD Centre type. |
| Naturopathic doctors | 120 | 23.5% | 28 | Strongest channel. NDs dispense supplements routinely. |
| ADHD coaches | 12 | 7.5% | 0.9 | Low per-coach volume. Scale through quantity. |
| Support groups | 25 | 12% | 3 | Monthly sampling model. |
The percentage of contacts who become active partners. Canadian rates are conservative due to NPN pre-regulatory status, which may deter some clinical partners.
| Channel | Outreach-to-Partner Rate | Basis |
|---|---|---|
| Private ADHD clinics | 2–4% | Conservative — NPN pre-regulatory may deter some. |
| Naturopathic doctors | 5–8% | Warm audience. Already use Fullscript. Supplement-recommending is core. |
| ADHD coaches | 6–10% | Accessible, low gatekeeping. |
| Support groups | 3–5% | Volunteer-run, need coordinator buy-in. |
Three scenarios based on outreach conversion rates and partner acquisition. All figures in CAD. The ND channel drives 85%+ of all projected revenue across all scenarios.
| Channel | Database Size | Outreach Rate | Floor Partners | Most Likely | Ceiling Partners |
|---|---|---|---|---|---|
| Private clinics (B&M) | 60 | 2–4% | 1 | 2 | 2 |
| Private clinics (virtual) | 10 | 2–4% | 0 | 0 | 1 |
| Naturopathic doctors | 200 | 5–8% | 10 | 13 | 16 |
| ADHD coaches | 100 | 6–10% | 6 | 8 | 10 |
| Support groups | 40 | 3–5% | 1 | 2 | 2 |
| TOTAL | 410 | — | 18 | 25 | 31 |
GBP equivalents: Floor ~£61,000 | Most Likely ~£80,000 | Ceiling ~£99,000
| Channel | Floor Partners | Purch/Mo | Floor Monthly | Likely Partners | Likely Monthly | Ceiling Partners | Ceiling Monthly |
|---|---|---|---|---|---|---|---|
| ADHD clinics (B&M) | 1 | 1.3 | $40 | 2 | $80 | 2 | $80 |
| ADHD clinics (virtual) | 0 | 7.5 | $0 | 0 | $0 | 1 | $231 |
| Naturopathic doctors | 10 | 28 | $8,607 | 13 | $11,189 | 16 | $13,771 |
| ADHD coaches | 6 | 0.9 | $166 | 8 | $221 | 10 | $277 |
| Support groups | 1 | 3 | $92 | 2 | $184 | 2 | $184 |
| MONTHLY TOTAL | 18 | — | $8,905 | 25 | $11,674 | 31 | $14,543 |
| ANNUAL TOTAL | — | — | $106,860 | — | $140,088 | — | $174,516 |
NDs dominate revenue because they see ~120 patients/month and recommend supplements as core practice. All other channels are supplementary.
Low setup cost because the AI outreach infrastructure already exists from UK/US rollout. The same person handles all three markets. The NPN application is the only Canada-specific fixed cost.
| Item | Cost (CAD) |
|---|---|
| Product samples (80 packs x ~$20 each) | ~$1,600 |
| Shipping (domestic Canada) | ~$800 |
| NPN application fee | ~$500 |
| Bilingual labelling (English + French) | ~$2,500 |
| Canadian landing page | ~$500 |
| Total setup | ~$5,900 CAD (~£3,400) |
| Human resource | Same person as UK/US (incremental, not new hire) |
35 strategies across 7 categories. Each strategy is assessed for difficulty and scale potential. Foundational items (NPN, bilingual labelling) unlock everything else.
| # | Strategy | Difficulty | Scale |
|---|---|---|---|
| A. Regulatory & Platform (Strategies 1–5) | |||
| 1 | NPN Application — Engage Canadian NHP regulatory consultant. Classify products (likely Class II/III). Submit to Health Canada. 90–310 days. $5,000–15,000 CAD per product. | Medium-High | Foundational |
| 2 | Fullscript Brand Listing (Post-NPN) — Apply once NPN obtained. Single highest-leverage action. ~15,000–25,000 Canadian practitioners. Near-monopoly platform. | Medium | Very High |
| 3 | Bilingual Labelling Development — English + French Product Facts Table. Sans serif, high-contrast. New Plain Language guidelines (deadline June 2028). ~$2,500 CAD. | Low-Medium | Foundational |
| 4 | Canadian Site Licence for Importing — Required to legally import NHPs. Options: own licence or partner with Canadian distributor. | Medium | Foundational |
| 5 | Practice Better Integration — Toronto-based practice management platform that connects to Fullscript. Automatic if listed on Fullscript. | Low | High |
| B. Naturopathic Doctors (Strategies 6–12) | |||
| 6 | Ontario ND Outreach — ~1,200–1,500 NDs. Build database from CONO register. Personalised email campaign. Free sample packs for top targets. | Low | Very High |
| 7 | BC ND Outreach — ~800+ NDs. Target Vancouver, Victoria, Kelowna. BC NDs can prescribe certain drugs — broader scope. | Low | High |
| 8 | Alberta ND Outreach — ~250–350 NDs. Target Nardella Clinic, McDowall Health, Seton Integrative Health. Fastest-growing province. | Low | Medium |
| 9 | ADHD-Specialist ND Deep Outreach (Top 10) — Dr. Mordy Levy, Dr. Ray Pataracchia/NMRC, Mahaya Forest Hill, Nardella Clinic, McDowall Health, and 5 others. Personalised approach. | Low-Medium | Medium |
| 10 | CCNM Partnership (Both Campuses) — Only accredited ND school in Canada. Toronto + Boucher/New Westminster. Include in teaching clinics. | Medium | High (long-term) |
| 11 | CAND Partnership — Canadian Association of Naturopathic Doctors (2,000–2,500 members). Newsletter sponsorship, CE events, exhibitor presence. | Medium | High |
| 12 | Provincial ND Conference Exhibition — Exhibit at ON, BC, AB ND conferences. Booth + educational session. Product sampling + relationship building. | Low-Medium | Medium per event |
| C. Private ADHD Clinics (Strategies 13–18) | |||
| 13 | Possibilities Clinic Partnership (Toronto) — Dr. Doron Almagor (former CADDRA Chair). Premier Canadian ADHD clinic. Massive credibility multiplier. | Medium-High | Medium |
| 14 | Springboard Clinic Partnership (Toronto/Oakville) — Dr. Chris Richards-Bentley. Research-oriented, multidisciplinary approach. Natural fit for supplement adjunct. | Medium | Medium |
| 15 | Virtual ADHD Platform Integration — Frida (20K+), Adult ADHD Centre (12K+), Beyond ADHD/Maple (20K+). Combined 52,000+ patients. National reach. | Medium-High | Very High |
| 16 | Montreal Non-Pharmaceutical Clinics — Montreal Neurotherapy Center + Neuroperforma (9 QC locations). Drug-free positioning aligns with Brainzyme. | Medium | Medium-High |
| 17 | Alberta Clinic Cluster Outreach — Calgary ADHD Treatment Centre, Alberta Counselling Centre, Virtuous Circle, Stride Psychology. Growing demand. | Low-Medium | Medium |
| 18 | Multi-Province Clinic Bulk Outreach — 50–80 clinics across ON, BC, AB, QC. Same AI outreach model proven in UK (994 contacts processed). | Medium | Medium |
| D. Organisations & Events (Strategies 19–24) | |||
| 19 | CADDRA Conference 2026 Exhibition (Ottawa, Nov 6–8) — Premier Canadian ADHD professional gathering. Physicians, psychologists, allied health. First supplement brand to exhibit. | Medium | High |
| 20 | CADDRA Hybrid Intensive (Halifax, June 2026) — Smaller event. More personal connections. Can attend pre-NPN to build relationships. | Low | Low-Medium |
| 21 | CADDAC Charity Partnership — Only national ADHD charity. Support groups, coaching, resource directory. Fills void left by dissolved CHADD Canada. | Medium | Medium-High |
| 22 | CADDAC Support Group Product Sampling — Free samples for virtual support groups (~6–10 groups, 15–40 attendees each). Direct product experience in trusted context. | Low | Low-Medium |
| 23 | Provincial ADHD Organisation Sponsorships — ADHD Association of Greater Edmonton, LD&ADHD Network Calgary, Vancouver Island Adult ADHD Society, LDABC. | Low | Low per org |
| 24 | CPA (Canadian Psychological Association) Advertising — 7,000+ members. Psychologists assess ADHD but cannot prescribe — may recommend supplements. | Medium | Medium |
| E. Coaches & Therapists (Strategies 25–28) | |||
| 25 | Canadian ADHD Coach Outreach — ~100–150 coaches from PAAC, ADDCA alumni, Psychology Today CA. Not regulated, can recommend freely. | Low | Low-Medium |
| 26 | Jennifer Hogan Partnership (ADHD Solutions, Toronto) — OT + ADHD coach, 10+ years experience. Dual qualification gives clinical credibility. | Low | Low |
| 27 | Blue Sky Learning Partnership (Toronto) — Neurodiversity-affirming coaching. Dana Daniels (founder). Aligns with supportive messaging. | Low | Low |
| 28 | CADDAC Group Coaching Integration — Partner with CADDAC adult ADHD group coaching programs. One recommendation reaches many participants. | Medium | Medium |
| F. Media & Content (Strategies 29–32) | |||
| 29 | Canadian ADHD Podcast Outreach — Sponsor Canadian ADHD podcasts. Host-read endorsements from Canadian voices. | Low | Low-Medium |
| 30 | Canadian ADHD Influencer Partnerships — TikTok, Instagram, YouTube. Higher engagement per capita in Canadian niche communities. | Low | Low-Medium |
| 31 | CADDAC Webinar Sponsorship — "Nutrition and Brain Health for ADHD" educational webinar. Highly engaged audience seeking management tools. | Low-Medium | Medium |
| 32 | French-Language Content for Quebec — French marketing materials, landing page, outreach templates. ~$2,000–3,000 CAD. Opens 20% of market. | Medium | Medium |
| G. Strategic & Cross-Cutting (Strategies 33–35) | |||
| 33 | Canadian Clinical Evidence Partnership — Partner with CAMH (Toronto) or a Canadian university for a clinical study. Strengthens NPN and practitioner credibility. | Very High | Transformative |
| 34 | AI-Powered Outreach Funnel (Canada-Specific) — Same UK/US model adapted: personalised email, bilingual landing page, video intro, call, samples, partnership live. | Low | High |
| 35 | Pre-NPN Positioning Strategy — "Coming to Canada" landing page. Build practitioner email list. Send research/info packs (not product). Announce FDA+UK registration status. | Low | Medium |
Strategies mapped by effort required and expected impact. The top-left quadrant (low effort, high impact) should be prioritised first — these are the Fullscript listing, ND outreach, and AI funnel.
Fullscript listing (post-NPN)
Ontario ND outreach
BC ND outreach
AI outreach funnel
NPN application
CADDRA conference
Possibilities Clinic
CAMH research partnership
CADDAC support group sampling
Provincial org sponsorships
Coach outreach
Pre-NPN positioning
Quebec French content (early stage)
Hospital programs
University services
Indigenous services
Phase A runs from now until NPN approval (est. 3–10 months). Phase B activates the moment NPN is in hand. The pre-NPN period is not dead time — it's pipeline building.
Engage NHP regulatory consultant. Begin NPN application. Start building Canadian practitioner database. Create bilingual "coming to Canada" landing page.
Send information packs (not product) to key NDs and clinics. "Notify me when available" email list building. Research CADDAC partnership options. Build relationship with top 10 ADHD-specialist NDs.
Attend for networking and learning. Smaller event = more personal connections. Build relationships with ADHD professionals pre-NPN.
Exhibit at CADDRA's 22nd Annual Conference + 13th Research Day. Ottawa Convention Centre, Nov 6–8. Networking, no product sales. First supplement brand to exhibit.
Apply to Fullscript brand partnerships. Begin product shipping to Canada. This is the single highest-leverage action.
Activate ND outreach in Ontario, BC, Alberta. Send sample packs to pre-warmed contacts. Launch Fullscript protocol for partner NDs.
Activate clinic partnerships (Possibilities, Springboard, Alberta cluster). Launch affiliate program for ADHD coaches. Send bulk outreach to 50–80 clinics.
CADDAC partnership activated. Provincial ADHD org sponsorships. Canadian ADHD podcast outreach. Influencer partnerships.
Expand to Quebec with French-language materials. Explore virtual ADHD platform integrations (Frida, Adult ADHD Centre). CPA advertising. Year 2 planning.
Ordered by urgency and impact. Items 1–5 are pre-NPN actions that should begin immediately. Items 6–10 activate the moment NPN is approved.
The financial model uses published data where available and conservative estimates where not. Key assumptions and data gaps are documented for transparency.
| Data Point | Figure | Source | Year |
|---|---|---|---|
| Canadian NDs (total) | ~3,000+ | CAND | 2025 |
| ND visits/week | ~30 | PMC529271 | 2004 |
| ND supplement recommendation rate | 74–93% | Holistic Primary Care | 2016 |
| NDs dispensing in-office | 64% | Holistic Primary Care | 2016 |
| ICF coach avg clients | 12.2 | ICF Global Study | 2023 |
| Fullscript practitioners (total) | 100,000+ | Fullscript | 2025 |
| Fullscript revenue | US$1B | Ottawa Business Journal | 2025 |
| Fullscript adherence improvement | 25% to 37%+ | PMC8325502 | 2021 |
| Frida total patients | 20,000+ | talkwithfrida.com | 2025 |
| Adult ADHD Centre assessments | 12,000+ | adultadhdcentre.com | 2025 |
| Canada population | 41.3M | Statistics Canada | Jul 2024 |
| ADHD adult prevalence (Canada) | 4–6% (~1.8M) | CADDAC / PMC9406225 | 2022–24 |
| Healthcare cold email reply rate | 5.2–7.5% | Digital Bloom | 2025 |
| CHADD Canada | Dissolved | CHADD affiliate locator | 2025 |
| Gap | Impact | Mitigation |
|---|---|---|
| No census of private ADHD clinics in Canada | Clinic channel may be under/overestimated | Build proprietary database from Psychology Today CA, CADDAC, provincial registers |
| ND provincial counts are estimated | ND channel scale uncertain | Use CONO and CNPBC public registers for exact counts |
| NPN pre-regulatory impact on conversion is unknown | All clinical conversion rates may be too high | Used conservative 2.5% for clinics vs 4.5% in US |
| No Canada-specific coach data | Coach numbers are inferred | Count PAAC/ADDCA directories manually for Canada |
| Fullscript Canada/US split not published | Platform reach uncertain | 15–25% Canadian estimate based on HQ location and founding market |