994 enriched partnership contacts across 4 finalist channels. Projected £380K/yr net revenue (data-driven model). Automated outreach via Claude + human relationship-building via voice and video calls.
This programme can be launched for under £4,000 using AI-driven outreach, with human relationship-building layered on top for trust and conversion.
Claude handles all cold outreach. It reads the database, drafts personalised emails using the Brief Notes and Personalisation Angle columns, and sends via Gmail. No copywriter, no VA, no outreach agency.
The product samples are the marketing budget. Instead of paid ads, the spend goes into Starter Bundles that partners and their clients actually use. The product becomes its own sales tool.
If it doesn't work, you've spent £3K on product seeding — which still generates brand awareness and reviews even if zero partnerships convert.
The human role is relationship, not volume. One person handles warm leads only — partners who have already replied positively. Voice calls and video calls build the trust that email cannot. This is where deals close.
People want to see who they're doing business with. Especially clinicians and therapists. A 15-minute video call with a real person from Brainzyme converts interest into commitment. The booking page makes this frictionless.
Scale without headcount. Claude handles 10–15 outreach emails per day indefinitely. A single relationship manager can handle 5–8 warm calls per day. That's the entire team.
The enrichment agents uncovered specific opportunities that should inform outreach priority and messaging. These are not generic findings — each one is actionable.
ProblemShared (Right to Choose ADHD provider) has published a page at problemshared.net/partnering-with-problemshared explicitly inviting partnership proposals. They are actively looking for complementary products and services. This is a warm door — not cold outreach.
This Harley Street clinic already has nutritionists, coaches, and personal trainers on staff alongside psychiatrists. They already believe in nutritional adjuncts to ADHD treatment. Brainzyme fits their existing philosophy with zero persuasion needed.
Won "Most Inspirational ADHD Nutritional Therapist 2024." Runs the So Nutrition Academy training other practitioners. BANT registered. Neuroaffirmative approach. If she recommends Brainzyme, her entire network of trained practitioners follows.
Prof Tim Kendall, former NHS Clinical Director for Mental Health, who wrote the NICE ADHD guidelines, is Chair of CARE ADHD. An endorsement from this clinic carries extraordinary clinical credibility. They offer assessments from just £399 (high volume, price-sensitive patients who would value affordable nutritional support).
Nell Montgomery (ex-Goldman Sachs) is the new CEO. Queen's Park Equity backed. 90,000+ patients on books. CQC rated Outstanding for Caring. This is a commercially-minded leadership team running the UK's largest ADHD provider. They understand partnership ROI.
Sold to Keys Group in May 2025. CEO Phil Anderton staying 12 months (transition period). 135+ employees. All four founders are RSM Fellows. New ownership means new budget cycles, new partnership strategies, and a window to get in early with the incoming management.
Lucinda Miller's clinic is the UK's leading children's nutritionist practice. Author of "Brain Brilliance." Spoke at the 2024 Global ADHD Conference. 23 therapists means one partnership = 23 recommenders. 10,000+ clients is an enormous installed base.
Multiple Scottish targets found: Enlightened Minds (Edinburgh/Glasgow/Ayr), ADHD Direct (founder trained at Edinburgh Napier), Diverse Diagnostics (Glasgow), Edinburgh Psychiatry, Nadura Clinic (Edinburgh FM clinic), Amanda Hamilton (Edinburgh TV nutritionist). The "made in Scotland" angle is powerful and underused.
Beyond Clinics, ADHD Scotland (neurodivergent team), Harley Mind Care (Dr Hundal has ADHD), AuDHD Psychiatry (Darren O'Reilly) — founders with lived experience are personally invested in holistic support. They understand nutritional support from the inside.
Ran the NIH omega-3 trial for ADHD. Academic researcher and practitioner. An endorsement or collaboration with Dr Gow would provide the scientific validation that unlocks Tier 3 channels (charities, NHS pathways).
A modern B2B outreach funnel combining AI-driven email at scale with human relationship-building for trust and conversion. Partners need to see who they're doing business with.
Claude drafts using database intel. References their clinic, specialisms, recent news.
Partner clicks through to a branded page with product info, evidence, and partner benefits.
2–3 min video from Calum: who Brainzyme is, the science, the partnership offer.
Embedded booking page (Calendly / Cal.com). 15-min video call with a real person.
Starter Bundle shipped. Partner tries the product. This is where the product sells itself.
Affiliate code or wholesale account set up. First order placed. Relationship managed.
A convergence of NHS failure, medication shortages, and rising diagnosis rates has created a market where hundreds of thousands of people are actively seeking nutritional support — and nobody is serving them.
3–7+ year waits across most NHS trusts. These patients are desperate for something they can do right now.
Psychiatry-UK alone processes tens of thousands annually. Each assessment is a touchpoint for brain nutrition.
Elvanse and methylphenidate shortages since 2023 affect hundreds of thousands. Brain nutrition fills the gap.
Women diagnosed late (30s–50s) are the highest-growth segment. Proactive, research-driven, and supplement-open.
Brainzyme® is not a treatment. It is a brain nutrition adjunct — plant-powered nutritional support designed to work alongside medication, during breaks from medication, or before/after medication periods.
Soft, non-clinical, positions as nutritional self-care. Works in every context.
Explicitly non-competing. Clinicians can recommend without conflict.
Social proof from healthcare. Neutralises "just a supplement" cynicism.
Regulatory red line. Also positions as competition rather than complement.
Triggers cynicism and ASA risk. Anti-medication framing alienates clinicians.
Every stage of the ADHD journey has a natural opening for brain nutrition. The key is matching the message to the moment.
"I think I might have ADHD"
3–7 year NHS wait
Private or Right to Choose
Titration & ongoing
Coaching, therapy, self-care
Not all channels are equal. Resource allocation should follow this priority pyramid — invest the most effort and budget in Tier 1, scale into Tier 2, experiment with Tier 3, avoid Tier 4.
Deep-researched with key personnel names, social media handles, personalisation angles, and outreach-ready contact details. Enriched by specialist AI research agents.
UK-wide. 71 fully enriched with key personnel, social media, personalisation angles. Top 100 deep-researched.
147 fully enriched with admin emails, founder names, group sizes. 234 additional from expanded research.
ADHD coaches, CBT therapists, neurodiversity consultants. With Instagram, specialisms, affiliate suitability.
BANT members, FM clinics, registered dietitians. ~50 rated HIGH for ADHD/brain nutrition specialism.
Based on £30 average purchase price, 30% partner margin, 20% VAT, and data-driven purchases per channel per month (derived from patient volumes, caseload research, and conversion benchmarks). Updated with 994 enriched contacts. All revenue figures are net to Brainzyme after partner margin and VAT. See Addendum for full methodology.
Purchases/mo derived from base population × channel-specific conversion rate. See Addendum for full source data.
Per-partner: ~250 patients/mo (blended small/medium clinic) × 8% semi-active recommendation = 20 purchases/mo
| Channel | Contacts | Est. Reply Rate | Est. Conversions |
|---|---|---|---|
| Private clinics | 430 | 12–18% | 17–30 |
| Coaches & therapists | 95 | 20–30% | 11–18 |
| Nutritional therapists | 88 | 25–35% | 18–26 |
| Support groups | 381 | 8–15% | 23–38 |
| Podcasts & influencers | ~40 | 15–25% | 5–8 |
| Universities | ~30 | 10–20% | 3–5 |
| TOTALS | ~1,064 | — | 77–125 |
Based on £17.50 net per purchase to Brainzyme. Purchases/mo vary by channel based on base population and evidence-backed conversion rates. See Addendum for full source data.
| Channel | Est. Partners (Y1) | Purchases/mo per partner | Basis | Annual Net Revenue |
|---|---|---|---|---|
| Private clinics | 17–30 | 20 | ~250 pts/mo × 8% conversion | £71,400–£126,000 |
| Coaches & therapists | 11–18 | 4 | ~12 clients × 30% recommendation | £9,240–£15,120 |
| Nutritional therapists | 18–26 | 13 | ~40 clients/mo × 33% dispensary | £49,140–£70,980 |
| Support groups | 23–38 | 2 | ~20 attendees × 10% sample conversion | £9,660–£15,960 |
| Podcasts & influencers | 5–8 | 150 | ~7,500 listeners × 2% promo code | £157,500–£252,000 |
| Universities | 3–5 | 5 | ~170 ADHD students × 3% | £3,150–£5,250 |
| TOTALS | 77–125 | — | — | £300,090–£485,310 |
Revenue is net after partner margin and VAT but before cost of goods sold. Purchases per partner now vary by channel: derived from base population data (patient volumes, caseloads, audience sizes) multiplied by evidence-backed conversion rates (CQC reports, ICF/BACP surveys, Fullscript platform data, podcast ad benchmarks). Support groups = 2/mo, coaches = 4/mo, universities = 5/mo, nutritional therapists = 13/mo, clinics = 20/mo, podcasts/influencers = 150/mo (spiky). See Addendum for full methodology and sources.
Resource allocation follows the tier pyramid. Tier 1 gets the majority of time, budget, and follow-up attention. Lower tiers get progressively less.
| Resource | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| Outreach emails | ~613 contacts | ~330 contacts | ~51 contacts |
| Follow-up rounds | 3 follow-ups | 2 follow-ups | 1 follow-up |
| Free product samples | Yes — Starter Bundle | Yes — trial packs | On request |
| Personalisation level | Fully personalised (clinic name, services, location) |
Semi-personalised (category + name) |
Template + name |
| Calum's time | Review & approve outreach Handle warm leads |
Review templates Handle replies |
Minimal — monitor |
| Budget (samples + shipping) | ~£3,000–5,000 | ~£1,500–2,500 | ~£500 |
Each audience requires a different tone, hook, and value proposition. The core positioning stays constant — the framing adapts.
Claude can read the databases, draft personalised emails, send via Gmail, track replies, categorise responses, and draft follow-ups — all with human approval at each stage.
994 enriched contacts with personalisation angles
Personalised email per contact using Brief Notes
Calum approves batch before sending
10–15/day from dedicated Workspace email
Claude reads, categorises, drafts follow-ups
| Phase | Weeks | Volume | Channel |
|---|---|---|---|
| Warm-up | 1–2 | 5/day | Sender reputation building |
| Tier 1a | 3–8 | 10–15/day | HIGH-priority clinics (250+) |
| Tier 1b | 9–11 | 10–15/day | Coaches & nutritional therapists |
| Tier 2 | 12–16 | 10–15/day | Support groups & influencers |
| Follow-ups | Ongoing | 5–10/day | Non-responders (2nd & 3rd touch) |
Current connector: [email protected] (personal — do NOT use for cold outreach)
Recommended: Use a Google Workspace email (e.g., [email protected] or [email protected]) for all partnership outreach.
Why: Isolates sender reputation risk. Professional domain. Clean inbox for pipeline tracking.
Setup options:
Phase 1 generates first revenue. Phase 2 builds scale. Phase 3 locks in long-term credibility.
Set up Workspace email. Warm up sender reputation (5/day). Finalise clinic outreach template. Begin HIGH-priority clinic outreach. Create "Medication Holiday Pack" bundle on Shopify. Draft Coach's Guide to Brain Nutrition resource.
Full-speed clinic outreach (10–15/day). First follow-up round for non-responders. Begin converting interested clinics to pilot partnerships. Start coaches & nutritional therapist outreach.
Support group outreach with free trial pack offer. Podcast & influencer approaches. University disability services. Second follow-up round for clinics. First partnership revenue should be flowing.
Approach ADHD charities (with results from clinic partnerships as proof). Corporate neurodiversity programmes. Begin research collaboration conversations. Plan ADHD Awareness Month campaign (October 2026).
Where each channel sits on effort-to-impact.
White-label products
NHS shared care protocols
Retail shelf placement (H&B, Boots)
Psychiatry-UK partnership
NICE guidelines engagement
University research study
Right to Choose integration
Subscription box inclusion
Co-working space samples
Planner bundles
Coach affiliates
Nutritional therapists
Support group trial packs
Medication holiday pack (Shopify)
Podcast sponsorship
← Lower effort | Higher effort →
↓ Lower impact | Higher impact ↑
Everything else is ready. These three decisions unlock the pipeline.
Pick the sending address for outreach: [email protected], [email protected], or a new alias. This needs to be authenticated on the Gmail MCP connector and warmed up (2–4 weeks).
Estimated £5,000–8,000 for Starter Bundle samples + shipping across Tier 1 and Tier 2 partners. This is both product cost and the primary marketing spend for the programme.
Claude will draft 3 templates (clinic, coach, support group). You review and approve the tone, claims, and offers before any emails are sent. One review session, then Claude personalises at scale.
The original v2 report used a flat 20–30 purchases per partner per month across all channel types. This addendum documents the research that replaced those flat figures with channel-specific, evidence-backed estimates. Updated March 2026.
A flat “20–30 purchases per partner per month” treats a private clinic seeing 250+ patients as identical to an ADHD coach with 12 active clients, or a support group with 20 meeting attendees. This is not rational. The revised model derives purchases per partner from two evidence-backed inputs: (1) the base population each partner type reaches, and (2) a conversion rate appropriate to the recommendation context.
| Provider | Scale | Source |
|---|---|---|
| Psychiatry-UK | 90,000+ patients on books; ~5,000–7,500 new/month (derived). Revenue £38.1M. 280 clinicians. | CQC Inspection Report, Jan 2025 |
| ADHD 360 | 60,000+ cumulative patients; 1,500+ new patients/month. 72 clinicians, 80 support staff. | Parliamentary Written Evidence SFC0039 |
| Clinical Partners | Revenue doubled to £29.2M (2024). ~160 employees. | NHS for Sale analysis |
| Solo psychiatrist (derived) | 4–6 assessments/day (60–90 min each) = 80–120/month | Derived from standard assessment duration |
| Small clinic (3–5 clinicians) | 250–600 patients/month | Derived from solo × clinician count |
Blended average: ~250 patients/month. Most of the 430 clinics in the database are small (1–3 clinicians). The mega-providers (Psychiatry-UK, ADHD 360) are outliers that would individually generate far higher volume if partnered.
| Data point | Rate | Source |
|---|---|---|
| Patients who purchase when clinician actively recommends a supplement | 27% | PMC / Nutrition Journal survey |
| Supplement plan fulfilment with dispensary platform | 33–37% | Fullscript platform data |
| Practitioners who currently dispense supplements | 65% (up from 34% in 2013) | Green Circle Capital / HPC survey, 2019 |
Rationale for 8%: The 27% figure is for active clinician recommendation (“take this supplement”). Most clinic partnerships will be semi-active: product displayed in waiting room, included in welcome packs, mentioned by reception — not a formal clinical recommendation. 8% is a conservative midpoint between passive display (~3–5%) and active recommendation (~27%).
Calculation: 250 patients/mo × 8% = 20 purchases/month per clinic partner.
| Data point | Figure | Source |
|---|---|---|
| Average active clients per coach (global) | 12.2 | ICF 2023 Global Coaching Study (14,591 coaches surveyed) |
| Full-time private therapist (UK), sessions/week | 20–25 | Mentalyc / industry benchmark |
| Average paid client contact hours (BACP members) | 11/week | BACP Workforce Mapping Survey 2023–24 |
ADHD coaches typically work with clients over 6–12 week programmes with weekly sessions. The ICF figure of 12.2 active clients is the best available proxy. Many BACP-registered therapists are part-time (11 hours/week average), so the real caseload is smaller than the full-time benchmark.
The Fullscript platform shows 33% conversion when practitioners recommend supplements directly. Coach/therapist relationships are high-trust, 1-to-1 settings where a personal recommendation carries significant weight. 30% is conservative against the 33% benchmark.
Calculation: 12 clients × 30% = ~4 purchases/month per coach/therapist partner.
| Data point | Figure | Source |
|---|---|---|
| Full-time nutritional therapist, clients/week | 8–15 | Prospects.ac.uk (inferred from consultation length + income) |
| Practitioners who dispense supplements | 63–65% | Green Circle Capital / HPC survey |
Nutritional therapists see a mix of weekly and biweekly clients. At ~10/week with some returning biweekly, the unique client pool per month is approximately 40. No published BANT survey exists on practice size; this is the best available inference.
Nutritional therapists are the most natural recommenders. 63% already sell supplements from their practice. Their clients expect supplement recommendations — it is the core deliverable of the consultation. The Fullscript 33% benchmark is directly applicable here.
Calculation: 40 clients/mo × 33% = ~13 purchases/month per NT partner.
| Data point | Figure | Source |
|---|---|---|
| Brighton ADHD support group, typical attendance | ~20 | ADHD Aware |
| CHADD (US) chapters, average members per chapter | ~75 (but 15–20% attend) | CHADD affiliate data |
| General support group participation rate | ~7% of eligible population | PMC study on group attendance |
| Data point | Rate | Source |
|---|---|---|
| FMCG sample-to-purchase (decent result) | 10–20% | Industry benchmark (MarketingSherpa, Eventeem) |
| Same-trip purchase after in-store sample | 35% | Eventeem research |
| General stated purchase intent after free sample | 73–84% (intent, not actual) | Event Marketer 2024 Experiential Benchmark |
ADHD support group members tend to be more sceptical of supplements than the general population (many are on medication, many have been pitched snake oil before). The three largest UK Facebook groups explicitly ban supplement posts. Conversion will be at the low end of benchmarks.
Calculation: 20 attendees → ~10 try the free sample → 10% convert = ~2 purchases/month per support group partner. This is a slow-burn, trust-based channel. Volume comes from the large number of groups (381 in the database), not from per-group throughput.
Important note: The largest UK ADHD Facebook groups (117K, 36K, 20K members) all have explicit rules banning supplement/vitamin product posts. Direct product promotion in these groups will result in removal. The support group strategy must go through admin relationships and free trial pack distribution, not organic posting.
| Data point | Figure | Source |
|---|---|---|
| Top ADHD women’s podcast (global) | 5M+ total downloads | Self-reported by host |
| ADHD Chatter (Alex Partridge, UK) | 186 episodes; audience size undisclosed | Rephonic (paywalled data) |
| Connor DeWolfe (TikTok, US/global) | 5.5M followers, 227M likes | TikTok profile |
| ADHD Love (TikTok, global) | 1.2M followers, 53.9M likes | TikTok profile |
| The Mini ADHD Coach (Instagram/YouTube) | 633K Instagram, 95K YouTube | Instagram / YouTube profiles |
| Leanne Maskell / ADHD Works (UK) | 18K Instagram; 500+ coaches trained globally |
Mid-tier UK niche podcasts typically get 5,000–10,000 downloads per episode. The 7,500 figure is a conservative midpoint. Global ADHD influencers have massive reach (1M+) but UK-specific audiences are a fraction of that.
| Data point | Rate | Source |
|---|---|---|
| Host-read podcast ad conversion rate | 1.5–3% | ADOPTER Media, 2025 |
| Promo code redemption rate per episode | 1–3% | Podmuse / podcast ad stats |
| Listeners who have purchased something a host discussed | 63% (lifetime, not per-episode) | Edison Research / podcast ad industry data |
| Influencer marketing average ROI | £5.78 per £1 spent | Sprout Social, 2025 |
Calculation: 7,500 listeners × 2% = ~150 purchases per episode mention.
Caveat: podcast revenue is spiky, not steady. Purchases cluster around episode release dates and promotional pushes. The “150/month” figure assumes roughly monthly mentions. In practice, a single viral TikTok or a well-placed podcast appearance could drive 500+ purchases in a week, followed by a quiet period. This channel has the highest variance of any in the model.
| Data point | Figure | Source |
|---|---|---|
| Estimated UK university students with diagnosed ADHD | ~27,000 (based on 4% prevalence) | UKAAN consensus statement, BMC Psychiatry 2022 |
| Number of UK universities | 160+ | HESA |
| Per university average | ~170 ADHD students | Derived (27,000 ÷ 160) |
| UK students reporting any disability | 20% (441,600 in 2022–23) | Times Higher Education / HESA |
| UK students using supplements generally | 30–50% | Mintel UK Supplements Report 2023; Maybin & Maybin (2020) |
There is no published precedent for a supplement brand partnering formally with a UK university disability service. Disability services are bound by institutional procurement policies and will not endorse specific products. The realistic entry point is via Student Unions (Freshers’ Fairs, SU shops), wellbeing information packs, or research partnerships. 3% is conservative to reflect this institutional friction.
Calculation: 170 ADHD students × 3% = ~5 purchases/month per university partner.
| Channel | Base population | Conversion rate | Purchases/mo | Key source |
|---|---|---|---|---|
| Private clinics | ~250 patients/mo | 8% | 20 | CQC reports, ADHD 360 parliamentary evidence |
| Coaches & therapists | ~12 active clients | 30% | 4 | ICF 2023 Global Coaching Study, Fullscript |
| Nutritional therapists | ~40 clients/mo | 33% | 13 | Prospects.ac.uk, Fullscript, Green Circle Capital |
| Support groups | ~20 attendees | 10% of samplers | 2 | ADHD Aware, CHADD, FMCG sampling benchmarks |
| Podcasts & influencers | ~7,500 listeners | 2% | 150 | ADOPTER Media, Podmuse, Edison Research |
| Universities | ~170 ADHD students | 3% | 5 | UKAAN / BMC Psychiatry, HESA, THE |
| Metric | Original (flat model) | Revised (data-driven) | Change |
|---|---|---|---|
| Purchases/mo assumption | 20–30 (all channels) | 2–150 (varies by channel) | Channel-specific |
| Floor revenue (77 partners) | £323,400 | £300,090 | −7% |
| Most likely revenue (~95 partners) | £452,760 | ~£380,000 | −16% |
| Ceiling revenue (125 partners) | £787,500 | £485,310 | −38% |
| Biggest shift | Podcasts/influencers become the largest revenue channel (was support groups). Support groups drop from £138K to £13K. Clinics remain second-largest. | ||
The overall most-likely figure drops ~16% from £453K to ~£380K. However, the revised model is more defensible: each figure can be traced to a published data point rather than a flat assumption. The key strategic insight is that podcasts and influencers are the highest-volume channel per partner due to audience reach, despite having the lowest per-listener conversion rate.
This addendum was produced on 21 March 2026 using Claude (Opus 4.6) via Claude Code with parallel research agents and web search. The process: