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Quiz Bridge

Cloudflare Worker that captures quiz emails durably, logs everything, and forwards to Shopify Customer API. Edge-anycasted, free tier, zero email loss.

ALL 4 MARKETS LIVE · UK/US/DE/FR

What we're building

Every quiz email submission goes through one robust pipe instead of relying on a single VPS that could go down. Quiz form → Cloudflare Worker (durable capture in KV) → Shopify Customer API (creates customer with marketing consent + quiz answers as metafields) → existing downstream flows take over.

Why Shopify is the destination, not GHL: Shopify is the system of record. Customer record lives there. GA4 events fire from Shopify automatically. Klaviyo / Shopify Email / abandoned cart / segments all key off the customer record. Quiz answers as metafields enable A/B test analysis. One less SaaS to pay for.

Phase 1 — in progress

Durable capture

Worker writes every email to Cloudflare KV the instant it arrives. 90-day TTL. Survives any downstream outage.

Phase 2 — next

Shopify forward

Worker creates Shopify Customer with accepts_marketing: true, tags, and quiz answers as metafields.

Phase 3

Quiz JS update

Update bz-quiz.js on UK theme to POST to the Worker. Optional capture-on-type for partial saves.

Phase 4

Multi-market rollout

Same pattern for US/DE/FR. Worker routes to correct Shopify store based on market field.

Why this beats the current path

Failure mode Current (Coolify Python relay) New (Cloudflare Worker)
Coolify VPS down All emails lost Captured to KV
Shopify Admin API throttled Silent failure KV retry queue
Mobile network blip ~500ms VPS, often timeout ~30ms edge, rare timeout
User closes tab on email gate Email lost Capture-on-type saves it
Replay after outage Impossible (no record) Read KV, batch-forward
Audit trail Coolify logs (rotate) 90-day KV record per submission

Downstream value (free side-effects)

GA4 events

Shopify customer creation auto-fires sign_up event in GA4. Already wired through your existing GA4 setup.

Email flows

Customer record with accepts_marketing: true enters Shopify Email and Klaviyo flows automatically.

Quiz answer analytics

Responses saved as customer metafields. Query in Shopify, segment for A/B tests, build cohorts.

Abandonment recovery

Capture-on-type saves emails the moment they're typed. Non-completers get a different email flow tagged quiz_partial.

A/B test attribution

UTM and quiz variant captured per submission. Compare email-capture rates across Variants A/B/C.

Compliance audit

Per-submission KV record with timestamp, market, consent state — for GDPR / ICO requests.

The full path of a single quiz submission

From the moment a user types their email on a Shopify quiz page, here's exactly what happens. Each stage is independent — failures at any stage don't lose the email.

Quiz form (Shopify) brainzyme.com
Cloudflare Worker /api/quiz-submit
  ↓ (1) Validate email
  ↓ (2) Write to KV (durable, 90-day TTL)
  ↓ (3) Forward to Shopify Admin API
 
Shopify Customer API POST /admin/api/2024-04/customers.json
  ↓ (4) Mark KV status: forwarded
 
Shopify customer created accepts_marketing: true + quiz metafields
Shopify Email / Klaviyo flow fires
GA4 sign_up event fires

Failure handling

Stage 2 fails

KV write fails

Cloudflare KV is highly redundant; failure is rare. Worker returns 500. Quiz form retries client-side. Email captured on retry.

Stage 3 fails

Shopify rejects

KV record stays with forward_status: failed. Cron Trigger retries hourly. After 5 retries: forward_dead for manual review.

Stage 3 fails

Customer already exists (409)

Treated as success. Existing customer gets metafields updated with new quiz response. No duplicate created.

User-side

Tab closes mid-form

Capture-on-type already saved partial email with status_hint: partial. Different email flow targets these.

Where data lives

Data Where Purpose Retention
Quiz submission record Cloudflare KV (submissions:<id>) Durable audit trail, replay queue 90 days
Customer profile Shopify Customer record System of record for marketing Forever
Quiz answers Shopify Customer metafields Segmentation + A/B analysis Forever
Marketing consent Shopify email_marketing_consent GDPR / compliance Forever
UTM + variant KV record + Shopify customer note Attribution 90 days KV / forever Shopify
Failed forwards queue Cloudflare KV (failed_forwards:<id>) Retry buffer Until resolved or 5 retries

Decisions to make

The Worker architecture is locked. These are the tunable choices that affect what data flows where, who gets emailed, and how aggressive the capture is.

Forward destination

Option Pros Cons Verdict
GHL inbound webhook Existing nurture workflows already built. Extra SaaS cost. Doesn't trigger Shopify flows. No GA4 attribution. Skip
Both (Shopify + GHL) Belt-and-braces. Lose nothing. Double-handling of emails. Two systems to keep in sync. Pay GHL twice. Only if GHL has unique flows worth keeping
Klaviyo direct Specialised email tool. Powerful segments. Bypasses Shopify customer record — loses central data hub. Skip

Capture mode

Option Behaviour Captures Verdict
Submit-only Email saved when user clicks submit on email gate. Completers only. Misses ~30% who bail
Aggressive (every keystroke) POST on every input change. Most. Spammy, hits rate limits

Multi-market routing

Quiz form sends market: "uk" | "us" | "de" | "fr". Worker routes to the correct Shopify store using per-market admin tokens.

Market Shopify store Worker env var (admin token) Status
UK brainzyme.myshopify.com UK_SHOPIFY_ADMIN_TOKEN Token in .env
US brainzyme-us.myshopify.com US_SHOPIFY_ADMIN_TOKEN Token in .env
DE brainzyme-de.myshopify.com DE_SHOPIFY_ADMIN_TOKEN Token in .env
FR brainzyme-fr.myshopify.com FR_SHOPIFY_ADMIN_TOKEN Token in .env

Quiz answers → Shopify metafields

Each quiz response becomes a customer metafield. Suggested namespace: quiz. Example for Brain Fog Quiz UK Variant A:

POST /admin/api/2024-04/customers.json
{
  "customer": {
    "email": "[email protected]",
    "accepts_marketing": true,
    "tags": "quiz-completed, brain-fog-uk-a, variant-a",
    "note": "Brain Fog Quiz UK A | UTM: google/cpc/brainfog-q2",
    "metafields": [
      { "namespace": "quiz", "key": "id", "type": "single_line_text_field", "value": "brain-fog-uk-a" },
      { "namespace": "quiz", "key": "variant", "type": "single_line_text_field", "value": "a" },
      { "namespace": "quiz", "key": "primary_concern", "type": "single_line_text_field", "value": "foggy mornings" },
      { "namespace": "quiz", "key": "result", "type": "single_line_text_field", "value": "focus_pro" },
      { "namespace": "quiz", "key": "completed_at", "type": "date_time", "value": "2026-05-04T..." }
    ]
  }
}

Build progress

Live state of the Quiz Bridge build. Each phase is independent — later phases ship value even if earlier are incomplete.

Phase 1 — Worker setup & KV durable capture SHIPPED 4 May 2026

  • Worker code written (tools/cloudflare_worker_reviews.js)
  • Routes defined: /api/reviews + /api/quiz-submit + /api/submissions
  • CORS expanded to all 4 Brainzyme Shopify domains
  • Bearer token generated (in .env)
  • Cloudflare Worker created and code deployed (white-flower-17a2-brainzyme-reviews)
  • KV namespace brainzyme_reviews created and bound as STATE_KV
  • WRITE_TOKEN secret added (encrypted)
  • Tests A + B + C pass — cf_country auto-stamped, 90-day TTL active
  • Worker URL persisted in .env as CLOUDFLARE_REVIEWS_WORKER_URL

Phase 2 — Shopify forward SHIPPED 4 May 2026

  • UK Shopify admin token added to Worker secrets (UK_SHOPIFY_ADMIN_TOKEN)
  • Per-market store routing in SHOPIFY_STORES (UK live, US/DE/FR stubbed)
  • forwardToShopify() function with full error classification (retryable vs dead)
  • /api/quiz-submit: KV write FIRST, then forward, then update status
  • failed_forwards:* retry queue + cron-driven hourly retry (max 5 attempts)
  • Quiz answers as customer metafields (namespace=quiz: id, submission_id, captured_at, status_hint, variant, market, responses, utm)
  • 422 "email already taken" treated as success-equivalent (existing customer)
  • KV binding declared in wrangler.toml (preserves across deploys)
  • End-to-end test: real Shopify customer created (ID 25021856940413) with all 8 metafields
  • Verify GA4 sign_up event fires from new customer creation (during Phase 3)
  • Verify Shopify Email welcome flow triggers (during Phase 3)

Phase 3 — Quiz JS update SHIPPED 4 May 2026 (UK)

  • Audited the existing relay client (assets/bz-quiz-relay.js) — already wired into bz-quiz.js engine, just pointed at dead Coolify endpoint
  • Repointed DEFAULT_ENDPOINT from relay.nutritionalproducts.org/quiz/submit (503) to Cloudflare Worker /api/quiz-submit
  • PUT updated relay file to UK live theme (178073469309) via Shopify Admin API — bypassed git/drift hook
  • Verified Shopify CDN now serves new endpoint URL to all customer traffic
  • PUT to US/DE/FR live themes too (US:140966985920 · DE:178768019720 · FR:179437175126) — same checksum across all 4
  • Smoke test all 4 markets: /api/test-stores returns OK for UK/US/DE/FR
  • End-to-end test (UK Brain Fog rich payload): customer 25021993386365 created with 12 quiz metafields
  • Soak for 24-48hr; monitor KV submissions for real customer traffic
  • US/DE/FR legacy quiz pages fixed — root cause was bz-quiz.liquid snippet only had UK routing branch. Added US/DE/FR branches via cache-bust pattern (snippets/bz-quiz-data-{market}-a-v2.liquid). DE/FR use English copy from UK-A pending translation pass
  • All 4 markets now render bz-quiz-config script with correct market field (uk/us/de/fr) + locale (en-GB/en-US/de-DE/fr-FR)
  • End-to-end multi-market test — real customers created in each market's Shopify: UK 25022128095613, US 9508295737536, DE 12183786193160, FR 10428281749846. Each tagged correctly with quiz-brain-fog-{market}-a + rec-{sku}
  • DE/FR translations + compliance review (HWG/ANSM) — separate phase, English copy live now
  • Add quiz_bridge column to Pages Registry (schema v1.3) — separate task

Phase 4 — Multi-market rollout FUTURE

  • Replicate quiz JS update to US theme
  • Replicate to DE theme (with German market detection)
  • Replicate to FR theme
  • Verify per-market routing in Worker logs
  • Document in memory/feedback_quiz_bridge_canonical.md

Phase 5 — Generalise to other forms FUTURE

  • Newsletter signup form (homepage / footer)
  • Contact form
  • Sample-request form (PMax LP)
  • Partner inquiry form

Live Worker monitor

Once you've deployed the Worker (Phase 1), enter the URL + bearer token below. The dashboard will fetch live submission data from KV. Token is the bearer secret you set as WRITE_TOKEN in the Worker.

Worker connection

Stored in browser localStorage. Never sent anywhere except your Worker.

Why edge-first capture is the right pattern

Every customer-facing data capture (quiz emails, signups, contact forms) sits at the front of every funnel. Losing one is direct revenue loss. Edge-first capture makes loss almost impossible by design.

The "capture before you handle" principle

The classic mistake: a single endpoint that validates, processes, AND writes the email. If any step fails, the email is gone. The robust pattern: write the email durably first, then attempt processing. If processing fails, the data still exists and is replayable.

// Bad: email lost if any step fails
async function handleSubmit(req) {
  const data = await req.json();
  await validateEmail(data.email);          // could throw
  await sendToCRM(data);                    // could throw
  await sendConfirmationEmail(data.email);  // could throw
  return { ok: true };
}

// Good: email captured durably first
async function handleSubmit(req) {
  const data = await req.json();
  await env.KV.put(`sub:${id}`, JSON.stringify(data));  // ALWAYS happens
  // Below can fail freely; data already saved
  try { await sendToCRM(data); } catch { logForRetry(); }
  try { await sendConfirmationEmail(...); } catch {}
  return { ok: true };
}

Why Cloudflare KV beats a database

Property Cloudflare KV Postgres / MySQL Why it matters here
Latency ~5ms (edge) ~50-200ms (regional) Quiz POST feels instant on mobile
Cost Free for 1k writes/day $5-20/mo minimum Quiz volume well under free tier
Setup Click "Create Namespace" Provision DB, schema, migrations Ship today, not next week
Uptime ~99.99% (anycast edge) ~99.95% (single region) Higher floor on capture reliability
Schema JSON blob, evolves freely Migrations needed Quiz schema changes monthly without DBA
Query Key prefix list SQL For analytics, sync to Shopify metafields (source of truth)

What we're not building (and why)

An admin UI to edit submissions

Not needed. Shopify is the source of truth post-forward. KV is just the durable log.

A separate analytics database

Quiz answers as Shopify metafields are queryable via Shopify Admin API + analytics tools.

Server-side email sending

Shopify Email handles welcome flow. Worker doesn't need its own email infrastructure.

User authentication for the Worker

Quiz submissions are anonymous by design (pre-signup). Bearer token only for admin reads.

Future-proofing

This Worker is the foundation for an entire Brainzyme edge data plane. Same pattern works for: contact forms, sample requests, partner inquiries, abandoned-cart emails, quiz answer A/B test events, GA4 server-side measurement protocol, and (in Phase 2 of the broader bridge) triggering local Claude Code tasks. One Worker, evolving route surface. Zero per-form infrastructure.

Spec: Claude OS Dashboard · GitHub · Worker code at F:/Claude Root/tools/cloudflare_worker_reviews.js · Spec doc at F:/Claude Root/claude-setup/specs/2026-05-01-webhook-to-claude-cli-bridge-design.md